Alan Burns Radio

Who we are

We're a small band of lunatics who have the nerve to believe we can always find a way for our clients to succeed.  We started in radio, where we were exceedingly successful at identifying niches, bulding coalitions, tracking the needs of highly-defined and ever-changing consumer segments, generating compelling content, conceiving and executing great promotional campaigns, and just generally helping clients make more money. 

Here's our Founder and CEO's bio:

Alan Burns

After earning a Master’s Degree in communication research Alan joined the venerable television research and consulting firm Frank Magid Associates. From Magid he went on to a long career with ABC, following which he founded Alan Burns and Associates in 1985.

The firm has used its creative, marketing, and research skills to advise clients such as DMX Cable, The Corporation for Public Broadcasting, major record labels such as Atlantic, Elektra, and RCA, the prime-time television series and over 200 radio stations and large groups, including ABC, CBS/Infinity, Emmis, and Clear Channel Communications, and serving  clients in the US, Europe, Scandinavia, the Mid-East, Australia, and New Zealand.

In 2000, Alan launched the first Internet-based music research service for record label A&R and promotional use, and clients included all major labels and industry legends such as Clive Davis.  "" was profiled in Malcolm Gladwell's book, "Blink."

Alan pioneered the first cluster analysis research in broadcasting, and is quote in collegiate textbooks such as Wimmer and Dominick’s Mass Media Research.

Alan's strengths include strategic vision; market research; marketing, advertising, and promotion; market and product positioning; creation of entertainment products, and envisioning possibilities.  For example, he advised CBS Television to pursue music-TV in the early 1970s before MTV was created.  He also recommended that Columbia Records begin marketing music videos in the early '80s.  Similarly, he advised Elektra Records in the early '90s as to how to position both artists and record labels, and to pursue exposure of its new music network television programs.  Alan accurately predicted the far-reaching effects of radio ownership consolidation in an article written for Radio and Records in 1995. 

Alan lives and works on the Gulf of Mexico with his wife, Donna, and their dog Diesel.


Jeff Johnson

Jeff Johnson is the Senior Vice President of Alan Burns & Associates, and has been with the company since 1987. Previously, Jeff served as Director of Client Services for Jhan Hiber and Associates working with premiere stations like Z100/New York, and WMMS/Cleveland. In addition, Jeff was Research Director for WRQX/Washington, and was a member of the RAB Goals Committee working on Arbitron issues.

Jeff has been part of the successful Alan Burns & Associates consulting team serving stations like WKSE/Buffalo, KQKQ/Omaha, WZPL/Indianapolis, KEZR/San Jose, and international clients RS2/Berlin, Germany, Mix 106.5/Sydney and Radio New Zealand. Jeff has a B.A. in Advertising from Michigan State University.


Donna Burns

Donna is Chief of Operations of Alan Burns & Associates. She has functioned as Operations Director for WRQX, (ABC's FM in Washington); and on the ENG Desk for ABC-TV's Washington News Bureau where she coordinated the technical staff for Peter Jennings' World News Tonight, Barbara Walters' Close-Up and 20/20, and Ted Koppel's Nightline. Additionally, she acted as liaison between assignment editors and correspondents, Sam Donaldson (White House), Charles Gibson, Britt Hume (Senate and House of Representatives), and Ann Compton.

Since joining Alan Burns & Associates in April 1986, the company has grown in revenue over 1000%. Donna's primary function is to help service all of the clients of Alan Burns & Associates through follow-up, phone calls, and assistance in expediting projects. Donna assists in consulting the stations as it relates to programming, marketing and management. Donna hires new associates; markets and promotes the company; oversees all budgetary and fiscal operations; and makes sales calls to prospective clients. Donna received a B.A. Degree from the University of Alabama in Communications.